Those are just two advantages anyone working in radio sales must tout when selling radio advertisements over other forms of media. The key to selling radio ads is to convince your clients that they need them. The best way to do that is to show them the bottom line. The Price Is Right With Radio AdsInexpensive or free production costs can seal the deal with a client. At many stations, the person who sells the spot writes the script.Most ads need only a solid radio personality to act as the announcer. You might add some bells and whistles with background music and sound effects, but stations can obtain stock versions of both at low cost. Since the salesperson and announcer already draw salaries as part of the staff, the production cost to the station are minimal. That means the station can waive any fees it might charge for the ads if the client agrees to purchase a certain number of spots. You also can save money for your client by acting as a consultant. If they want to lavish money on some well-known voice to make the on-air pitch, remind them that the expenditure won't automatically boost their sales result if people don't recognize the high-priced vocal talent.If the client wants to play a more active role and produce a spot that you know will fail, gently explain what will work for them. You might point out how the best radio ads incorporate the six types of media advertising.
Nearly every home and automobile in the U.S. is equipped with a radio, making it a medium for advertising that can reach huge numbers. Advertising on the radio is a different animal than other ad buys, as you have only one dimension -- the words and sounds your ad creates -- to capture the audience’s attention and make your pitch. Careful crafting of content and presentation will help make your radio ad a success.
only thing you can use to create a mental image of your product or service. Use the medium to its full effect and implement a jingle, attention-grabbing sounds that aren’t obnoxious or professional voice talent to get the most out of your ad.
authenticity, and hearing the voice of the person who best represents your organization will get their attention and potentially help build trust in your product.
can be produced and aired for significantly less than television ads. This benefit of radio over TV allows you to spend around $5,000 for the production and airing of ads for an entire week, compared with an investment of tens of thousands of dollars for TV spots.